Go Vegan!

Happiness is not so much in having as sharing. We make a living by what we get, but we make a life by what we give. -Norman MacEwan

Thursday, August 6, 2009

Doing right makes you feel so good.

As some of you may be aware COK or Compassion over killing has launched a new campaign aimed at dunkin' donuts to persuade them to offer vegan menu items free of the cruelties involved in the egg and dairy industries. Their new website is up and they are urging activists and consumers alike to make their voices heard and take a minute or two to call, snail mail or email the company and urge them to offer cruelty free options.

As every single donut on their current menu contains milk and eggs, COK is also urging them to offer menu items for those with allergies and health concerns.

Here's the short e-mail I sent:
To whom it may concern,

I recently learned that your company does not offer any products suitable for people who avoid consuming animal products such as dairy and eggs, which appear in all your donut menu items. As you are likely well aware the number of individuals who avoid the cruelties and health issues related to animal products are growing. With numerous consumers opting for healthier foods and cruelty free goods our retail market is shifting. And as a result we ask that businesses represent our needs and allow consumers to continue their support of companies such as yours. Without Dairy and egg free options consumers will be forced to purchase elsewhere.

I would ask that you increase the availability of animal-product-free items or create vegan meal items to reflect your consumers growing concerns and open yourselves up to a larger market. New animal free products would be marketed as healthier options and allow your company to tap into the growing concerns of the population for health foods and improved eating habits.

I would like to thank you for your time and again stress the need for vegan menu items to be added to your repertoire and allow consumers the chance to purchase cruelty free items from your establishment.

Thank you
To visit the campaign's web site click here: Dunkin' Cruelty